About Us
Experience You Can Count On
Empirical Management Consultant (EMC) is a Malaysian firm helping businesses improve performance, streamline operations, and drive sustainable growth. From initial consultation to tailored strategies, we offer planning, cost analysis, and implementation support that gets results.
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With decades of industry experience, our team delivers practical insights for new ventures and operational improvements across sectors. We analyze both financial and operational dimensions to ensure every recommendation is actionable and measurable.
Our Mission
To empower businesses with insightful, actionable strategies that drive operational excellence, financial sustainability, and long-term growth.
Our Vision
To be a trusted partner for organizations seeking transformative business solutions—delivering value through expert guidance, collaborative thinking, and measurable results.
Our Core Values
Integrity
We lead with transparency and ethical practices in every engagement.
Impact
We focus on practical solutions that create meaningful business outcomes.
Collaboration
We believe success is built through strong partnerships and shared goals.
Excellence
We commit to high standards in everything we do.
Our Accreditation
Incorporated and
registered under
EMC is incorporated under the Companies Commission of Malaysia (SSM) — Company No. SA0515796-T
EMC is registered with the Ministry of Finance (MOF) as a Bumiputera company — Registration No. K10104688233095238
Certified training provider
and trainer for
EMC is an HRDC-certified training provider, with trainers accredited under the Train-the-Trainer program
Formally appointed
consultant for
EMC is an INSKEN certified coach for IBBC Café & Restaurant
EMC is a certified trainer and consultant recognized by MARA
EMC serves as a certified consultant and trainer for PERNAS
EMC is registered with the State Transformation Office Melaka (STOM)
EMC is registered with the State Transformation Office Melaka (STOM)
Meet The Team
With over 30 years of experience in airline catering and commercial strategy, our founder brings unmatched industry expertise and a proven track record of leadership across Asia and Europe. An MBA graduate from Cambridge Management Institute (UK), he previously held key roles including Director of Business Commercial & Sales at LSG Sky Chefs (Lufthansa Germany), SATS Singapore, and Brahim’s KLIA, as well as Managing Director of Sky Cat Services (M) Sdn Bhd.
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His contributions as a certified trainer and coach span institutions such as INSKEN (under MEDAC), PRESMA, MSU Hospitality, and CIAST, where he’s nurtured talent in food service and business development. A trusted consultant for PERNAS since 2019, he has successfully executed franchisor enhancement projects for brands like Dtandoor, JM Bariani, Tajria Food, Resipi Arena, Norrarich, and Nasi Ayam Papa.
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His work includes advising on central kitchen operations for MIOS Gastronomy and ASB (Bank Negara), and providing food safety consultancy to Yeob Catering and Dtandoor. Certified in Lean Six Sigma (Green Belt, USA) and HRDF’s Train-the-Trainer program, he continues to drive operational excellence and mentor entrepreneurs across the F&B sector.
Asfara Adnan is a seasoned talent and learning specialist with a background in strategic planning, digital learning, and competency development. Holding a Bachelor of Arts from York University and multiple professional certifications—including CIPD UK, Six Sigma Green Belt, and HRD Corp—she designs performance-driven learning solutions that empower organizations and enhance workforce capability.
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Core Expertise
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Digital Learning Solutions & Gamification
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Strategic Planning & Succession Management
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Leadership & Technical Competency Frameworks
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Talent Management & Training Design
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Evaluation, Analytics & Performance Analysis
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Policy Development & Training Operations
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Certifications
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Chartered Institute of Personnel and Development (CIPD UK)
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ISO Lead Auditor (CQI & IRCA) – BSI
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Certified Change Champion – ITD World
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Certified Competency Professional – ILM (UK) LTD
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Six Sigma Green Belt – CSSC
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PSMB Certified Trainer – HRD Corp
With over 40 years of culinary excellence and a distinguished career spanning continents, Chef Abd Hafidz Ainuddin brings unrivaled depth to the world of food and hospitality. His journey includes more than two decades in luxury hotel F&B operations, where his mastery of Western cuisine and commitment to quality elevated the reputations of renowned establishments across the globe.
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His international experience extends to culinary leadership roles in Malaysia, Singapore, Italy, the USA, Switzerland, Pakistan, and China—including managing prestigious kitchens at SATS, airport lounges, and elite hotel chains. Known for his versatility, Chef Hafidz combines deep expertise in global culinary techniques with a passion for creating memorable dining experiences.
Chef Hafidz led as Head of Food & Beverages at the Petronas Integrated Complex in Pengerang, under TMRLC (a subsidiary of Damansara Berhad and JCORP). His role reflects not just operational excellence but a dedication to shaping the future of industrial F&B with precision and innovation.
Walking down memory lane
Each story reflects our commitment to solving problems, delivering results, and helping our clients thrive. Real impact—real partnerships.
Our story
Our collaboration with MARA
Our collaboration with INSKEN
Entrepreneur training & coaching (Zon Tengah)
Entrepreneur training & coaching
Entrepreneur training & coaching (Zon Selatan)
Entrepreneur training & coaching (Perlis)
